Stop starting over. Start stacking wins.
1:1 coaching for women 35+ who've tried everything. Ninety days to build the habits that outlast the program, so this is the last time you start.
- 1:1 coaching. Not a group. Not a template.
- Free 30-minute fit call. If it isn't right for you, I'll say so.
- Coach in your phone, Monday to Friday. Text and voice notes.
- The Stack Promise. The risk is mine, not yours.
Coached by
Julie Ford
02Why you're here
Every plan you've tried, ended.
Weight Watchers. Noom. Keto. The 30-day cleanse. The shake program a friend sold you. MyFitnessPal.
Orangetheory. CrossFit. F45. Peloton. 75 Hard. The Pinterest plan you screenshotted.
of dieters regain the weight within five years. The model is broken.
Mann et al., 2007 · UCLAEach one worked while you were doing it. Then it ended. Six months later you were back where you started, wondering if this is just who you are now.
It's not who you are. Every plan you tried had an end date. Build the Base installs habits that outlast the program. When it ends, you keep them.
03Your coach
Who's running this.
I'm Julie. I have a degree in exercise science, a master's in coaching, and fourteen years teaching people how to move. I know the science cold.
I've also been the woman starting over every January. Every program working, then ending, then back to square one. So I built the thing that doesn't end.
04The Method
How Build the Base works.
It's built differently from everything you've tried.
Focus Four for how you live. Strong Six for how you lift.
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01
Coach-led, not client-decided.
You don't pick the targets or the workout. I run the system. You show up.
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02
Slow drip, not overhaul.
Protein and steps go in first, just above your baseline. Lift comes next, then fuel. You add each habit when you're ready, not on a fixed calendar. Precise numbers come later, once the habits hold. Foundation first. Precision later.
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03
Never miss twice.
One bad day doesn't become a bad week. I'm in your phone catching the slip before it spirals. Consistency is the goal, not perfection.
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04
Day 91 is a graduation, not a finish line.
The system keeps building. From here you go deeper or hold what you've built. Either way, you don't go back to square one.
05Proof
What 90 days actually changes.
+80 lbs added across her Strong Six
"I'm so proud of how much stronger I've gotten, and how much I've learned about taking care of my body. I feel confident in the gym now, knowing I can actually do things. My body feels more like me. I am powerful."
+40g protein a day over baseline
"Protein was the one thing I could never stay on top of. Now I track it every day, and being able to see my markers line up has been the whole thing for me. That daily proof is what kept me going."
+3,000 steps a day
"I walk every day now, no exceptions. It's helped my relationship too. We walk together, and it's turned into real quality time."
90% consistency for 90+ days
"Doing crazy intense things always ended the same way. I'd burn out and quit. Being consistent with the small things every day is what finally gave me the breakthrough. I'm so proud of who I'm becoming."
06Honest filter
Build the Base isn't for everyone.
- Not for you if you won't make small daily changes.
- Not for you if you want a dramatic 30-day reset.
- Not for you if you don't want to lift.
07The Offer
What's included. What it costs. What happens if it doesn't work.
Build the Base
What's included
- Custom Strong Six lifting program. Built around your time, equipment, and history.
- Form feedback on your lifts, within 24 hours. Send a video of any lift and I send back coaching. I've helped hundreds of people clean up their technique, with the right progressions and regressions for where you are.
- Focus Four daily targets. Set and adjusted weekly by your coach.
- Daily Win Zone check-in in the Benny & Co. app. Fifteen seconds. Tap green, yellow, or gray.
- Weekly connection, not a rigid schedule. It happens through your Sunday reflection, your Zoom, or the moment I see something slip. I push, hold, or scale back on your data.
- Biweekly 1:1 Zoom. Six sessions over 90 days.
- Coach in your phone, Monday to Friday. Text and voice notes.
- Day 91 graduation roadmap. Your options for what comes next, mapped to your goals.
Hit the Win Zone in 9 of your 12 weeks and do the work I assign. If you don't see real change in your strength, your habits, and your body, I keep coaching you free until you do. The risk is mine, not yours.
$497 is the founder rate for the first 10 clients. After that, the rate goes to $797. Yours stays locked for the life of your enrollment.
30 minutes. Fit call, not a closing call. If Build the Base is right for you, I'll tell you. If it isn't, I'll tell you that too.
08FAQ
The questions women ask on the strategy call.
What makes this different from the last program I tried?
I'm scared I'll fall off in week 3 like always.
I've tried coaches before.
I'm so busy.
$497 is a lot.
Final call