Goblet Squat +45 · RDL +29 · Chest Press +22 · Row +32 · Reverse Lunge +14
“I love how lifting was built around my busy schedule. I always knew I could find 10-15 minutes that day to get my lifts in. It feels good to have a new normal!
Benny & Co. Coaching
Coached by Julie Ford
B.S.Exercise ScienceM.A.Coaching & Athletic Admin.NASMCertified Personal Trainer
+5,150
Steps a day over her baseline
See more proof →“I'm moving so much more than before, instead of sitting at a desk all day.”Kristen R., desk job
Sound familiar?
Another program. Another tip. Another Monday.
You've tried plans that worked until life got busy. This time, we build around your actual week, including the imperfect ones. You don't have a knowledge gap. You have a coach gap.
See itTry itFall offStart over
Not anymore.The method
Cornerstone habits. A strength plan for your schedule. Support when life happens.
We start with your real routine, set manageable targets, and add the next layer when you're ready.
Focus Fourfor how you live
Protein
Steps
Lift
Fuel
Strong Sixfor how you lift
Squat
Hinge
Push
Pull
Lunge
Brace
Your first week starts with getting to know you.
No perfect week required. Your schedule, equipment, and honest check-ins shape the plan.
01
Tell me where you are
Your schedule, equipment, history, and goals. Then we talk at your Kickoff Meet.
02
Find your starting point
You record what's actually happening. No targets yet, and imperfect days still count.
03
Get your first targets
By the end of Week 1, I set your first targets from your real data.
What 90 days of stacking looks like.Day 01
WinRough day? Get yellow.Never miss twice.
By Day 90, you know how to keep going
At Day 91, we choose the right next step instead of sending you back to square one.
Targets built from your actual data.
A lifting plan you know how to run.
A way to handle bad days without starting over.
A clear decision for what comes next.
Proof
What changes when the plan finally fits.
These are all current Build the Base clients.
Desk job to ~9,500 steps a day (up from 4,300) · fuel 1,400 → 1,700 cal
“Getting into a healthy routine with a busy work schedule has felt so rewarding. I'm moving so much more than before, instead of sitting at a desk all day. I plan my meals differently and stay full so much longer now, and it feels good to show up every week and see I'm getting stronger in the gym!
“Protein was the one thing I could never stay on top of. Now I track it every day, and being able to see my markers line up has been the whole thing for me. That daily proof is what kept me going.
“Having the structure and accountability has been so helpful. Just needing to show up and do what's set for me, instead of figuring out what to do or when to change things, has been such a relief.
Why I built Build the Base
I'm Julie.
I built Benny & Co. because women are getting bombarded with information. Plenty of things may be minutely beneficial, but we are looking for the big rocks: the few habits that make a meaningful difference.
I do not coach habits as all-or-nothing. We identify the actions that matter most, build consistency around them, and create a way back when life gets difficult.
The offerBuild
Build
the base.
90 days of 1:1 coaching.
What's included
- 01
A plan built around your actual life. We start with the habits that matter most, then adjust from your data instead of asking you to change everything at once.
- 02
A coach who stays in the work with you. Six 1:1 Meets (video calls on Google Meet) plus direct Monday to Friday messaging.
- 03
A system that helps you keep going. App check-ins, lifting guidance, and a way back after an imperfect day. One bad day stays one bad day.
- 04
A next step after 90 days.
The Build the Base Promise · Money-Back Guarantee
The bar is participation, not perfect results: attend your Meets, do your weekly reflections, and check in consistently. If you're not satisfied at Day 90, choose a full $497 refund or 90 more days of coaching on me.
See the effort standards and guarantee terms+
The Promise applies when you:
- Attend or reschedule your six Meets.
- Complete at least 11 weekly reflections.
- Log any color on at least 86 of your 90 days.
Honest check-ins count, including imperfect days. Excused days count. Your own taps and Health data both count, and you can always catch up yesterday.
The refund is the full $497, and your app access ends with it. The extra 90 days run at the same service level you've had, and choosing them completes the guarantee. If something serious comes up and you genuinely can't continue, we pause your program instead of running out your clock. You have 14 days after Day 90 to tell me which you want.
You don't have to prove anything to me. If you did the work, the choice is yours. The bar is effort, not perfection.
After you apply
01Apply. Four questions.
02I read it. Every application, myself.
03We talk. If it looks like a fit, I'll send a Google Meet link so we can decide together.
This is for you if
- You're done self-coaching. You want someone else to build the plan and adjust it.
- You'll check in honestly. Most days, including the messy ones. That's how I know what to change.
- You can find 60 to 90 minutes a week to lift. Shorter sessions count. I build around the time you have.
- You want habits that last past Day 90. Steady progress over a fast result.
This isn't for you if
- You want a quick reset. Build the Base is 90 days of building, not a crash plan before an event.
- You want a workout library. This is 1:1 coaching, not a program you run alone.
- You'd rather not share the off days. Honest data is the whole system. Imperfect days still count.
FAQ
Before you apply, here are the questions most women ask.
Not ready for coaching yet?
Start with one number you can use today. Get your personalized protein target free.
Get My Protein NumberWhat if I have never lifted before?+
You do not need to know anything walking in. The Strong Six is six movement patterns, and I coach each one. Your program is built around your starting point, equipment, and schedule.
Do I need a gym or special equipment?+
No. You can train at home or in a gym. Bands are enough to start. As you get stronger, you'll eventually need dumbbells. Your program is built around the equipment and space you actually have.
How much time will lifting take each week?+
Most clients spend 60 to 90 minutes lifting each week. It can be less depending on your schedule, pace, and number of sessions. I build the plan around the time you actually have.
Do I have to track my food or count calories?+
To start, you will record your food so we can see what is already true, but there is no calorie target and no counting every calorie. If tracking calories is not healthy or comfortable for you right now, we do not do it at all. We can build your whole 90 days around steady habits and a better relationship with food, and you will still make real progress. If a clearer Fuel target ever becomes the right next step for you, I set it and coach you through it. It stays your call.
What makes this different from the last program I tried?+
Build the Base does not hand you a plan and disappear. I set the targets, watch the pattern, and adjust what comes next.
What if I take a GLP-1 medication?+
Your medical team handles medication decisions and medical care. Inside coaching, we keep the big rocks clear: enough protein, a lifting plan, and honest check-ins that fit your real life. I do not prescribe medication, change your dose, interpret bloodwork, or replace your prescribing clinician.
What happens after the 90 days?+
Day 91 is a decision point, not another restart. We choose the right path together: graduate with a plan you can run, maintain with lower-touch support, or move into your Next Phase for deeper coaching.
$497 is a lot.+
It is a real investment. Build the Base is 90 days of individual coaching, custom programming, app-based check-ins, six Meets, and direct access to me between calls. The founder rate is $497 for the first 10 paying clients. Client 11 begins at $897.